Quality – a simple word but a critical part of what we do, and more than just a word. It is part of our DNA.
We are trusted and endorsed through our strict dedication to quality and safety testing in 100% of our products, which is inspired by our pharmaceutical and scientific origins. But quality has many sides, and we are quietly obsessive in the background, until we get it right – a robust, functional product that performs as expected. Why compromise with the extra level of protection expected for skin & personal care for infants, children and the whole family?
Strict control at all stages, from start to finished products, according to good manufacturing practices. We perform our own stability testing under different climatic conditions.
Our diverse scientific expertise investigates skin and hair function in detail, ensuring all ingredients have a purpose.
Safety testing through accredited external clinical laboratories to ensure products are safe for skin and eyes.
Screened and trusted sources, plus our own home-grown, sustainably produced natural materials & blends, with evidence backed benefits.
All this ensures our products stand the test of everyday use, but we also monitor feedback from consumers to continually refine our products .